Product #: 309583 Copyright: 2003 Author(s): James Hearn
Member Price: $13.50 Non-Member Price: $15.00
In the drive to maintain high quality and competitive standing in the face of menacing resource constraints, many colleges and universities are adopting more business-like perspectives. This report considers why institutions seek alternative revenue sources. It examines revenue-generating efforts in a broad range of campus domains and synthesizes research on decision-making processes.
Diversifying Campus Revenue Streams is the second paper in ACE’s Informed Practice: Syntheses of Higher Education Research for Campus Leaders series.
